Verrel

About the client

A direct-to-consumer skincare line built around one active ingredient and an unusually short list of everything else.

A direct-to-consumer skincare line built around one active ingredient and an unusually short list of everything else.

Client

Verrel

Year

2026

Discipline

Naming · Packaging · Digital

Outcome

Sold out in 11 days

The challenge

No name, no bottle, no shop, and ten weeks to launch. The founders had a formulation and nothing else.

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No name, no bottle, no shop — ten weeks out from launch. We built the whole thing: the word, the vessel, the voice and the storefront it all lived in.

No name, no bottle, no shop — ten weeks out from launch. We built the whole thing: the word, the vessel, the voice and the storefront it all lived in.

10 weeks

Duration

6

SKUs

11 days

Sold out

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Naming, packaging and DTC launch for a skincare line. Sold out in 11 days.

We sold eleven days of stock in eleven days. The packaging did half of it.

Marta Vey

Founder

ALL PROJECTS

ALL PROJECTS

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