Northbank

About the client

A UK challenger bank for people who had given up on banks. Current accounts, savings and lending, all built in-house.

A UK challenger bank for people who had given up on banks. Current accounts, savings and lending, all built in-house.

Client

Northbank

Year

2026

Discipline

Brand Identity · Product Design

Outcome

Account activation up 38%

The challenge

Northbank had a product people liked and a brand nobody trusted. The app rated 4.6; the brand tested below the high-street incumbents it was built to replace. The gap was costing them at signup.

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A challenger bank with a product people liked and a brand nobody trusted. We rebuilt the identity from the ledger up, then redrew onboarding so the first five minutes earned the next five years.

A challenger bank with a product people liked and a brand nobody trusted. We rebuilt the identity from the ledger up, then redrew onboarding so the first five minutes earned the next five years.

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16 weeks

Duration

5 people

Team

120

Screens

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Rebuilt a challenger bank’s identity and onboarding. Account activation up 38%.

They rebuilt how we talk about money. Activation moved the week we shipped.

Priya Raman

Chief Brand Officer

ALL PROJECTS

ALL PROJECTS

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