Omi Tech

About the client

A consumer audio company making portable speakers for people who listen outside — trail, beach, campsite.

A consumer audio company making portable speakers for people who listen outside — trail, beach, campsite.

Client

Omi Tech

Year

2024

Discipline

Brand Identity · Packaging · Campaign

Outcome

Three product lines, one system

The challenge

Portable speakers are sold on spec sheets, and every brand in the category looks like one. Omi had better acoustics than its competitors and no way to say so that anyone cared about.

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We stopped talking about drivers and started talking about where the music goes. A wordmark built from the geometry of a speaker grille, a product architecture that scales from pocket to Trail, and a campaign shot where the speakers actually get used.

We stopped talking about drivers and started talking about where the music goes. A wordmark built from the geometry of a speaker grille, a product architecture that scales from pocket to Trail, and a campaign shot where the speakers actually get used.

3

Product lines

18 weeks

Duration

11

Markets

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Consumer audio built for the outdoors. Three product lines under one system.

Our sales deck used to open with a frequency chart. Now it opens with a campfire.

Lena Fischer

Head of Brand

ALL PROJECTS

ALL PROJECTS

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