Oryx Labs

About the client

Infrastructure software for machine-learning teams — sold to engineers, signed off by finance.

Infrastructure software for machine-learning teams — sold to engineers, signed off by finance.

Client

Oryx Labs

Year

2023

Discipline

Positioning · Digital

Outcome

$24M Series B raised

The challenge

The product had outgrown its own story. It was being bought as a tool and priced like one, while competing against platforms.

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The product had outgrown its own story. We rewrote the category it competed in, then rebuilt the site to argue the new position on every scroll.

The product had outgrown its own story. We rewrote the category it competed in, then rebuilt the site to argue the new position on every scroll.

oryxlabs.example

12 weeks

Duration

$24M

Raise

34

Pages

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Repositioned from “tool” to “platform.” Closed a $24M Series B eight months later.

We walked into the Series B with a different story. That is what closed it.

Sam Idris

Chief Executive

ALL PROJECTS

ALL PROJECTS

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