North Ridge Summit

About the client

An outdoor apparel label making technical layers from recycled and low-impact fabrics, sold direct and through independent retailers.

An outdoor apparel label making technical layers from recycled and low-impact fabrics, sold direct and through independent retailers.

Client

North Ridge Co

Year

2022

Discipline

Brand Identity · Campaign · Environments

Outcome

Direct sales up 54%

The challenge

Every outdoor brand claims the mountain and the moral high ground at the same time. North Ridge needed to sound like neither a lecture nor a logo stitched on a fleece.

var(--variable-BNhNfY5YB)

The mark is a ridgeline that doubles as a chevron, drawn to hold at chest-badge size and at column-wrap scale. The campaign carries the sustainability promise without a single recycled-polyester statistic in sight.

The mark is a ridgeline that doubles as a chevron, drawn to hold at chest-badge size and at column-wrap scale. The campaign carries the sustainability promise without a single recycled-polyester statistic in sight.

northridge.example

20 weeks

Duration

3

Cities

+54%

Direct sales

var(--variable-IsiMO0yR3)

var(--variable-IsiMO0yR3)

var(--variable-IsiMO0yR3)

Sustainable outdoor apparel. Brand, campaign and transit takeover across three cities.

It reads on a jacket and on a subway column. That is harder than it sounds.

Jo Mensah

Founder

ALL PROJECTS

ALL PROJECTS

Create a free website with Framer, the website builder loved by startups, designers and agencies.