Seam

About the client

A textiles house making throws, bedding and everyday layers from undyed natural fibres, sold direct and wholesale.

A textiles house making throws, bedding and everyday layers from undyed natural fibres, sold direct and wholesale.

Client

Seam

Year

2021

Discipline

Brand Identity · Packaging · Digital

Outcome

Stocked in 240 shops in year one

The challenge

Undyed and natural means the product photographs as beige. The brand had to carry warmth and credibility when the palette gave us almost nothing to work with.

var(--variable-BNhNfY5YB)

We built the identity on touch rather than colour. A woven label as the hero asset, type set with the softness of a selvedge, and photography that treats fabric as light rather than product.

We built the identity on touch rather than colour. A woven label as the hero asset, type set with the softness of a selvedge, and photography that treats fabric as light rather than product.

seamtextiles.example

16 weeks

Duration

240

Stockists

34

SKUs

var(--variable-IsiMO0yR3)

var(--variable-IsiMO0yR3)

var(--variable-IsiMO0yR3)

Natural textiles for home and body. Identity, packaging and the buying experience.

They made beige feel like a decision.

Ines Haddad

Co-founder

ALL PROJECTS

ALL PROJECTS

Create a free website with Framer, the website builder loved by startups, designers and agencies.